Higher Education

A BOLDER VISION for Higher-Ed.

Higher Education is changing.

Students are less traditional. The perceived value of education is shifting. Enrollment is contracting. In this quickly-evolving field, a radical and creative marketing strategy is mandatory.


Overit brings seasoned talent, 74 cumulative years experience in higher education, focus-group research, seamless marketing integration (which automates tasks and gain valuable insights that drive enrollment), and access to some of the most accomplished and influential minds in the industry to solve some of the biggest obstacles facing colleges and universities today.

Cumulative Years of Experience
Increase in Enrollment (on average)

The Team.

Our team has experience with a broad and diverse range of colleges, universities, agencies, and media. Meet some of our experts noted below, or get acquainted with the rest of the Overit team.

Dan Lundquist

Our Executive in Residence here at Overit, is the former Admissions/Financial Aid VP for Penn, Union College, and The Sage Colleges. A respected and recognized thought leader in the field of higher education, Dan is an accomplished strategist, adviser, and innovator. He is an alum of Harvard University.

Paul Fahey

A strategic thinker and accomplished designer who brings a unique left- and right-brain approach to the science of marketing and advertising for higher education institutions. His background in higher education is derived from his work with more than 45 colleges and universities, including: Adelphi University, The Citadel, Clarkson University, Gordon College, Hudson Valley Community College, The Johnson School at Cornell, Paul Smith’s College, SUNY Plattsburgh, SUNY Geneseo, and Union College, among others.

Joanne Latham

A marketing strategist with more than 25 years of experience driving brands through integrated and digital marketing. She developed successful campaigns for Algoma University, The Sage Colleges, Union Graduate School, and Excelsior College. Her experience at Excelsior focused on the adult online education market with an emphasis in digital and marketing automation strategies to nurture prospects through to enrollment. She is an alum of Russell Sage College.

Brianna Snyder

A content strategist and copywriter with nearly 15 years of experience as a writer, editor, and content creator, with particular expertise in higher education. She has written content and content strategies for colleges and college students at Siena, Jefferson, Concordia Portland, Saint Rose, LIM College, and more. She is also the former associate editor for USA TODAY College, where she oversaw content and reporting by and for students and universities. She is an alum of Westfield State University.


Evidence-Based Solutions to Higher-Ed Challenges.

Content Marketing

Sharp, smart content to foster curiosity about your brand.

Social Media

Regular, savvy engagement with your followers and future students.


Complete brand and competitive audit to assess your positioning.


With lots of experience comes lots of solutions.

Our Work

We Know Marketing.

From branding to paid campaigns, integration to research, we don’t just have experience in higher education covered. We have results.

Explore Our Work
Education is forever. Some classic core content is too, but much is changing… as are delivery systems and pedagogies.
– Dan Lundquist, Overit Executive in Residence

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