Overit Pest Control Marketing
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Strategy-first digital marketing & creative agency

Turn Bugs into Dollars.

Take your marketing to the next level.
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Get a FREE marketing consultation!

01
WHY OVERIT
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Got pest marketing problems?

We have the solutions to tackle them.

Part data scientist, part hardcore creative, we reinvent your business from the inside out, arming you with award-winning creative and digital strategies that have been proven to increase sales.

Your market is crowded and your competitors are getting more aggressive.

Don’t work harder; get a marketing team who works smarter. One who understands the challenges you face and will work as an extension of your team to create messages, strategies, and campaigns that meet bigger and more complex needs.

Let us show you how Overit strategizes with pest control companies to help you generate new customers, increase the customer value of your current ones, and how we harness data and technology to streamline and enhance your business operations.

It’s what we do. Get in touch. We have the results to show you.

02
Our Brand Essence

Our company started just like yours: With a dream. With risk. With inspiration.
With a vision.

We were born from a passion for art, for imagining innovative uses of technology, and for telling brand stories in ways that had never been done before. We were “over it” — the marketing mediocrity and rehashed ideas we saw recycled as “strategy.” These ideals function our fuel.

By listening to our clients, by treating their clients and prospective customers as our own, we’re able to inhabit brands, to understand holistically what drives them, what motivates their consumers. As we worked to build strategies and creative that inspired them, we also found we were inspiring ourselves.

03
Overit Services

How We Do It.

Brand

Brand Strategy & Positioning

Get noticed by standing for what matters to your customers with the right brand and message.

Analytics

Overlytics

Evaluate ROI by measuring from lead to sale, using real-time digital dashboards to quantify not just the cost to attract a lead, but to convert a lead to a customer.

Creative

Creative

Break through the clutter with the power of our in-house writers, scripters, designers, animators, video producers, and engineers.

Strategy

Traditional & Digital Strategy

Fire up your lead gen efforts with custom, in-depth, multi-channel marketing strategies, inclusive of online advertising, content marketing, traditional, and more.

CRM & Sales Enablement

CRM & Sales Enablement

Improve sales revenue and sales efficiency by 19-22% by integrating and automating sales & marketing activities.

Marketing Automation

Lead Gen & Marketing Automation

Engage, nurture & convert leads via SEO, PPC, content, email marketing and automation.

Creating true marketing attribution with unlimited seamless integrations.
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Thomas Pest Services sought Overit looking to expand its customer base and enhance their digital advertising efforts. They sought a comprehensive digital and content strategy that would drive sales, attract new customers, and deepen their brand in the region. A digital-heavy advertising campaign, tracked in real-time, helped the brand to increase sales and identify new offerings even through the heart of the COVID pandemic.

Before it was time to attack the big stuff, first we had to perfect the little things. That meant elevating the brand to modernize it, to create more compelling messaging, and to better represent Thomas’ position in the market and the value it brings to customers. 

Overit’s comprehensive online advertising strategy was next, targeting homeowners in Thomas’ service region, with specific campaigns created to attract new homeowners, those on new route areas, and re-engagement campaigns to get in front of former customers. 

While working with Overit, Thomas saw:

30% increase in leads
YOY through Q3
36% increase in revenue
YOY through Q3
8% increase in organic
traffic to the website
3xgrowth in organic keyword ranking through Q3
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Catseye engaged Overit for a custom website and comprehensive digital marketing efforts, inclusive of online advertising, search engine optimization, character design, content marketing, traditional marketing, video game development, an animated cartoon pilot and more!

Dynamic Geotargeting was used on the website to customize a user’s experience based on their viewing location. Customers in New York’s Capital Region saw backdrops of the Albany skyline, while users from Southwest Florida saw sandy beaches. Geotargeting ensured that people within service regions saw a phone number with a local area code; numbers tracked whether visitors converted via organic search or online ads. Overit’s work for Catseye Pest Control led to substantial overall growth for the brand — increasing share of voice within key regions, as well as organic search rankings, consumer engagement and conversions.

While working with Overit, Catseye saw:

$99K increase in total
lead value
64% increase in paid search leads
40% increase in time
on site
65% decrease in cost per lead in its main target market
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A-1 Pest Control came to Overit looking to expand their customer base. They were receiving most of their referrals from current customers and hadn’t successfully tapped into digital advertising in the past. They asked Overit for a comprehensive digital and content strategy that would drive sales, draw new customers, and deepen their brand imprint in the region. 

Overit began by auditing A-1’s sales process and created a detailed sales workflow to accommodate their needs. The second step was to get A-1 ranking on search. Our team conducted a brand and SEO audit to identify content and keyword opportunities to help better position A-1’s search rankings. With that information we created paid media campaigns that included PPC and search ads, geo-targeting, programmatic advertising, Google Local Services, local billboards and social. Today at the click of a button, all of A-1’s leads can be identified by stage, potential revenue, and the marketing source they came from. 

A-1 has seen:

13% YOY revenue growth
127% increase YOY
in user traffic
100% increase in page views
10% decrease in web
bounce rate