Thomas Pest Services sought Overit looking to expand its customer base and enhance their digital advertising efforts. They sought a comprehensive digital and content strategy that would drive sales, attract new customers, and deepen their brand in the region. A digital-heavy advertising campaign, tracked in real-time, helped the brand to increase sales and identify new offerings even through the heart of the COVID pandemic.

Before it was time to attack the big stuff, first we had to perfect the little things. That meant elevating the brand to modernize it, to create more compelling messaging, and to better represent Thomas’ position in the market and the value it brings to customers. 

Overit’s comprehensive online advertising strategy was next, targeting homeowners in Thomas’ service region, with specific campaigns created to attract new homeowners, those on new route areas, and re-engagement campaigns to get in front of former customers. 

While working with Overit, Thomas saw:

A-1 Pest Control came to Overit looking to expand their customer base. They were receiving most of their referrals from current customers and hadn’t successfully tapped into digital advertising in the past. They asked Overit for a comprehensive digital and content strategy that would drive sales, draw new customers, and deepen their brand imprint in the region. 

Overit began by auditing A-1’s sales process and created a detailed sales workflow to accommodate their needs. The second step was to get A-1 ranking on search. Our team conducted a brand and SEO audit to identify content and keyword opportunities to help better position A-1’s search rankings. With that information we created paid media campaigns that included PPC and search ads, geo-targeting, programmatic advertising, Google Local Services, local billboards and social. Today at the click of a button, all of A-1’s leads can be identified by stage, potential revenue, and the marketing source they came from. 

A-1 has seen: